Lux Naturally Method™

Effortless shape. Cleanly defined.

The Lux Naturally Method™ is a simple educational approach to styling that teaches you how to work with your natural shape. This 3-step method supports structure without stiffness, heaviness, or buildup.

Designed for waves to very curly hair (2A–3C). Wash every 3–4 days.

1. Cleanse & Condition

  • Wash and condition as usual, using your fingers, not a brush to gently distribute. Your hands are your best tool.

2. Rinse & Apply

  • On damp hair, apply your preferred leave-in. Distribute evenly with your hands.
  • If needed, add a little water to your palms and smooth through.
  • Next apply your favorite mousse or gel.

3. Diffuse Completely

  • Dry completely.
  • Allow your shape to settle without disruption.
  • Diffusing fully allows your structure to hold.

Simple Refinement

After drying, assess the shape. If a section needs more support, apply a small amount of cream or mousse, even on dry hair. It layers cleanly without buildup.

No residue. Smooth and let it settle.


Why the Lux Naturally Method™ Works

Most styling routines focus on controlling curls. The Lux Naturally Method™ focuses on structure.

When styling products are applied to properly hydrated hair and fully diffused, they form a lightweight film that helps each curl grouping hold its shape.

On refresh days, water reactivates that film. You're not restyling, you're resetting what was already established on wash day.

When products are layered intentionally and allowed to dry completely, the result is definition that feels light and lasts beyond day one.